Scandium Kitchen Brand
This project showcases how Spark Lane Design brought a fresh, innovative appeal to a crowded market, from naming and brand identity to a complete suite of marketing assets.
New brand launch
Schweigen wanted to introduce a new line of European appliances to the Australian market. We brainstormed the naming based on values of innovation and style and developed a brand identity to communicate a different, yet approachable personality.
Scandium: Brand Design Project
The Scandium brand was launched with a select range of ovens, cooktops, rangehoods and dishwashers. We developed the Scandium brand and its marketing material to launch including:
Brand Naming
Logo & Brand Identity
Product Badging
Permanent Store Display
Brochures
Website
Promotional Collateral
Digital Marketing Campaign
Social Media
Maribyrnong VIC 3032
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Spark Lane Design
We acknowledge the Wurundjeri of the Kulin Nation, the traditional owners of the land we share. We pay respect to elders, past and present.