Schweigen Brand Design

Strategy, design and marketing for the Schweigen kitchen appliance brand and sub-brands.

Bringing the Schweigen silent story to life

Schweigen was at the start of its rebranding journey and needed to communicate the unique product proposition of its "silent" rangehood to Australian consumers. Our strategy was to create a high-value piece of content to help consumers understand the efficacy of the European motor whilst expressing premium values of style and quality.

Since publishing the video has been viewed more than 480k time, representing exceptional ROI.

Project Overview

This extensive brand project encompassed every marketing touchpoint for a new Schweigen sub-brand. The challenge was to connect the brands with a flexible system that would allow for product changes.

Schweigen IN National Brand Launch

Schweigen Kitchen Appliances wanted to launch a new line of innovative luxury kitchen appliances in the Australian market which included ovens, cooktops and rangehoods. We developed and executed all design and marketing materials to successfully launch the brand nationally.