Interactive Brochures

Interactive brochures are digital, designed at high resolution for printing, then optimised for digital hosting wherever your readers need them. They can be password protected for different recipients, making them ideal for tailoring to different market segments. And we can add analytics so you can track engagement.

Unlike a pdf attachment, they work seamlessly on any device and readers can use the menu to navigate, share, download or print. There is no need to engage a costly web developer, because all interactivity and media are created by Spark Lane Design, saving you valuable time and money.

RETAIL MARKETING

Digital Catalog

Conversion to a digital catalog represented a huge saving on printing costs for this very extensive product brochure. It became an invaluable sales tool for home show attendees and major retail outlets across Australia and instead of printing, the products were quickly updated and the online file refreshed for customers to view or download single product pages.

COMMERCIAL REAL ESTATE

Leasing Brochure & Submission Form

This conjunctional leasing brochure had strict brand guidelines supplied by the agency's creative team. We incorporated Google Map street view and added an expression of interest submission form with branding to match the campaign. Clients described it as "a game-changer", because it integrated neatly with the rest of the campaign, increased lead generation, and made it easier for prospective tenants to make submissions.

RETAIL

Product Sheets

Sales staff can share a link to the entire range of products or a single product specification sheet for download, printing or sharing. Product installation, maintenance and how-to-operate videos specific to each model are ideally included to answer customer and retailer questions, further reducing time-consuming tech and sales queries.

COMMERCIAL REAL ESTATE

Brochure with Embedded Property Video

Simple design and promotional video for this property sale in Melbourne's prime inner city location added significant value to this campaign. Only qualified prospects with the link could access this opportunity, creating a sense of exclusivity.

COMMERCIAL REAL ESTATE

Property Brochure

Eyecatching custom campaign colours and brand assets with mailto agent links and trackable inquiries feature viewable on all devices for the sale of this prime commercial property in Elizabeth Street, Melbourne.

FINANCIAL SERVICES

Product Brochure

This speculative project was designed to target new SMSF customers to explain a new financial product, drive signups and generate sales leads. We identified multiple pain points for readers, replaced overwhelming process graphics with a simple step-by-step graphic and strengthened branding overall.

We also adapted the brochure as a web page and presentation to extend interactivity.

COMMERCIAL REAL ESTATE

Market Report

Already established as an authority in commercial real estate, Fitzroys' sixth annual report went digital, enabling sharing on social media and embedding on the website, growing traffic, leads and enquiries.

The bold use of the company brand colours made it an eye-catching graphic, virtually unmissable even at tiny sizes on mobile.

COMMERCIAL REAL ESTATE

Company Capabilities

In its 50th year, Fitzroys needed its full suite of company capabilities brochures refreshed for service promotion. To maximise distribution and visual impact we transformed all brochures to landscape format. Unbound by print requirements, Fitzroys can now distribute their capabilities to prospects via a graphic email link, rather than a cumbersome pdf attachment.

COMMERCIAL REAL ESTATE

Property Promotion

Stunning photography and casual coastal typography together with clear map design and investment highlights graphic icons captured the attention of investors interested in this unique retail opportunity in one of Victoria's fastest-growing regional areas.

COMMERCIAL REAL ESTATE

Project Leasing Brochure

Sometimes speed and simplicity is all that is needed to promote leasing projects to the retail market.

This four page brochure showcased quality project development renders, shopping centre floorplans and a location map to get agents moving on securing tenants for Victoria's growing regional retail and entertainment precinct in Digger's Rest.

You didn’t come this far to stop

Contact us for an obligation-free consultation on how you can transform your print files into engaging digital content today!